Maybe we're all just a tourist in our own life... (to be cont...)
This post best represented by PJ Harvey (and Thom Yorke) - This Mess We're In. People don't buy products, they buy better version of themselves. This blog was (partially) inspired by https://medium.com/s/buy-yourself/people-dont-buy-products-they-buy-better-versions-of-themselves-d481390bfcee Edward Bernays and Alan Pottasch fascinate me in how impactful they have been to society, yet are (generally) unspoken of. [Pottasch] thus conceived of marketing Pepsi without reference to its inherent qualities, focusing instead on an image of the people who bought it, or should be buying it. Whenever the topic of "how stupid we Americans behave", or a corollary of the topic, is brought up in a conversation, I enjoy a layman's attempt at hypothesizing this mess we're in.